How Apple Makes Its Money

How Apple Makes Its Money

Share our infographic on your site or within a blog post:


By selling your old devices at

And buying renewed devices at

The following content is text taken from the above infographic and provided to you in an easy copy and paste format.
Please feel free to use it in any writing that references this article.

How Apple Makes Its Money

In 2018, Apple became the first publicly traded U.S. company to reach a market value of $1 trillion

The Biggest Apple in the Money Tree

  • Apple is worth more than
    • 1% of the world’s GDP
    • The GDP of 183 countries*, including:
      • Turkey: $851 billion
      • The Netherlands: $826 billion
      • Saudi Arabia: $683 billion
    • 6 Stock Exchanges*, including::
      • BME Spanish Exchanges: $852 billion
      • Singapore Exchange: $728 billion
      • Saudi Stock Exchange: $530 billion
    • Net worth of 3 of the world’s richest individuals*, including:
      • Jeff Bezos: $148 billion
      • Bill Gates: $94 billion
      • Warren Buffet: $84 billion
  • Apple vs. Other Tech
    Competition in the billion-dollar club is stiff, with four of the world’s top tech companies flirting with a trillion-dollar market cap
    • Highest Valued Global Tech Companies*as of 02/05/2020 - Market Cap
      • Apple: $1.41 trillion
      • Microsoft: $1.39 trillion
      • Alphabet: $997.2 billion
      • Amazon: $1.03 trillion
    • Apple Dominates The U.S. Tech Market
      Smartphones Tablets Smartwatches*
      • Apple: 41%
      • Samsung: 21%
      • LG: 13%
      • Lenovo: 7%
      • Apple: 38%
      • Samsung: 15%
      • Huawei: 10%
      • Amazon: 7%
      • Apple: 46%
      • Samsung: 16%
      • FitBit: 10%
      • Others: 28%

Follow The Money

Apple continues to lead the way with its innovative products and services — the financials are clear evidence
  • The Big Picture*
    • Quarterly Profits & Expenses:
      • Gross profits: $20 billion
      • Operating expenses: -$8.6 billion
      • Saudi Arabia: $683 billion
    • Quarterly Sales & Revenue:
      • iPhone: $26 billion (48%)
      • Mac: $6 billion (11%)
      • Wearables, home, and accessories: $6 billion ( 10%)
      • iPad: $5 billion (9%)
      • Services: $11 billion (21%)
        Services include: Apple Music, Apple Pay, iCloud, Apple News+, Apple Arcade, Apple TV+, and Apple Care+
    • Stellar Annual Growth
      Apple has seen impressive growth across all of its products and services since initial launch
      • 2002: iMac (redesign) released
        ■ 3 million sold*
      • 2007: iPhone released
        ■ 1 million sold
      • 2010: iPad released
        ■ 7 million sold
      • 2015: Apple Watch released
        ■ 12 million sold
      • 2018: Unit Sales
        ■ Mac: 18 million
        ■ iPhone: 218 million
        ■ iPad: 44 million
        ■ Apple Watch: 23 million
      • Apple Services Revenue
        ■ 2013: $4 billion
        ■ 2015: $6 billion
        ■ 2017: $8 billion

Secrets To Apple’s Success

How did Apple rise to cult status?
  • Philosophy Of Steve Jobs*
    • Design: "The aesthetic, the quality, has to be carried all the way through."
    • Quality: "Quality is more important than quantity. One home run is much better than two doubles."
    • Marketing: "Think Different"
    • Leadership: "The people who are crazy enough to think they can change the world are the ones who do."
    • Innovation: "Innovation distinguishes between a leader and a follower."
  • Tech With Persistent Value
    • Mac Vs. PC
      Macs have many benefits PCs don’t offer
      • Updates and improvements are released more quickly
      • High-end design and feel
      • Seamless integration between all Apple products
      • Longer life with fewer support requirements
    • Macs Are Built To Last
      • Most PCs need to be replaced every 4 years,
        BUT a Mac can last 2x as long
      • A mobile phone can lose more than half its value in just one month
        BUT iPhones hold their value 1.5X better than competitors
    • Flourishing Refurbished Market
      Refurbished phone sales grew more than 4X faster than new phone sales in 2017
      • While Apple products can be expensive, their resale value helps offset the cost
        • A 2 year old iPhone sells for 62% of its original price
        • Buying a refurbished device costs 15-40% times less than buying new
          • And, most consumers are happy with refurbished purchases
          • New computers are 2X as likely to be returned as refurbished Macs
          • 26 states also mandated refurb computers for public schools & gov’t offices

Why Apple Continues to Dominate

No other tech company has been able to rule the market like Apple — for three important reasons
  • #1: The Ecosystem
    • Allows for easy integration among products
    • Increases the visibility of other Apple products
  • #2: The Retail Presence
    • Allows customers to easily learn about new products
    • Provides technical support and repairs damaged tech
  • #3: Brand Loyalty
    • Inspires trust and repeat purchases
    • Grows the value of a single customer over a lifetime
  • #4: Commitment To Refurbish & Recycle
    • Ensures devices remain in use for as long as possible through upgrades like
      • Improved battery life
      • Easier screen replacements
    • Network of 5,000 Authorized Service Providers
      • Accept older devices for recycling
      • Buy & sell refurbished devices

SellYourMac makes cashing in your device easy as 1-2-3

1. Get a free quote

We make selling your Apple device easy. Simply enter your product details and get an instant offer directly from our site.

2. Ship us your device

We provide the pre-paid shipping label once the details have been confirmed. Just pack up your device and ship.

3. Get paid fast!

As soon as your device arrives at our secure facility, we begin processing the order so you can get paid quickly.