How Apple Makes Its Money Share our infographic on your site or within a blog post: Click to Enlarge SAVE YOUR WALLET AND THE ENVIRONMENT By selling your old devices at SellYourMac.com And buying renewed devices at RenewedMacs.comSPREAD THE WORDThe following content is text taken from the above infographic and provided to you in an easy copy and paste format.Please feel free to use it in any writing that references this article. How Apple Makes Its MoneyIn 2018, Apple became the first publicly traded U.S. company to reach a market value of $1 trillionThe Biggest Apple in the Money Tree Apple is worth more than 1% of the world’s GDP The GDP of 183 countries*, including: Turkey: $851 billion The Netherlands: $826 billion Saudi Arabia: $683 billion 6 Stock Exchanges*, including:: BME Spanish Exchanges: $852 billion Singapore Exchange: $728 billion Saudi Stock Exchange: $530 billion Net worth of 3 of the world’s richest individuals*, including: Jeff Bezos: $148 billion Bill Gates: $94 billion Warren Buffet: $84 billion Apple vs. Other TechCompetition in the billion-dollar club is stiff, with four of the world’s top tech companies flirting with a trillion-dollar market cap Highest Valued Global Tech Companies*as of 02/05/2020 - Market Cap Apple: $1.41 trillion Microsoft: $1.39 trillion Alphabet: $997.2 billion Amazon: $1.03 trillion Apple Dominates The U.S. Tech Market Smartphones Tablets Smartwatches* Apple: 41% Samsung: 21% LG: 13% Lenovo: 7% Apple: 38% Samsung: 15% Huawei: 10% Amazon: 7% Apple: 46% Samsung: 16% FitBit: 10% Others: 28% Follow The MoneyApple continues to lead the way with its innovative products and services — the financials are clear evidence The Big Picture* Quarterly Profits & Expenses: Gross profits: $20 billion Operating expenses: -$8.6 billion Saudi Arabia: $683 billion Quarterly Sales & Revenue: iPhone: $26 billion (48%) Mac: $6 billion (11%) Wearables, home, and accessories: $6 billion ( 10%) iPad: $5 billion (9%) Services: $11 billion (21%)Services include: Apple Music, Apple Pay, iCloud, Apple News+, Apple Arcade, Apple TV+, and Apple Care+ Stellar Annual GrowthApple has seen impressive growth across all of its products and services since initial launch 2002: iMac (redesign) released■ 3 million sold* 2007: iPhone released■ 1 million sold 2010: iPad released■ 7 million sold 2015: Apple Watch released■ 12 million sold 2018: Unit Sales■ Mac: 18 million■ iPhone: 218 million■ iPad: 44 million■ Apple Watch: 23 million Apple Services Revenue■ 2013: $4 billion■ 2015: $6 billion■ 2017: $8 billion Secrets To Apple’s SuccessHow did Apple rise to cult status? Philosophy Of Steve Jobs* Design: "The aesthetic, the quality, has to be carried all the way through." Quality: "Quality is more important than quantity. One home run is much better than two doubles." Marketing: "Think Different" Leadership: "The people who are crazy enough to think they can change the world are the ones who do." Innovation: "Innovation distinguishes between a leader and a follower." Tech With Persistent Value Mac Vs. PCMacs have many benefits PCs don’t offer Updates and improvements are released more quickly High-end design and feel Seamless integration between all Apple products Longer life with fewer support requirements Macs Are Built To Last Most PCs need to be replaced every 4 years,BUT a Mac can last 2x as long A mobile phone can lose more than half its value in just one monthBUT iPhones hold their value 1.5X better than competitors Flourishing Refurbished Market Refurbished phone sales grew more than 4X faster than new phone sales in 2017 While Apple products can be expensive, their resale value helps offset the cost A 2 year old iPhone sells for 62% of its original price Buying a refurbished device costs 15-40% times less than buying new And, most consumers are happy with refurbished purchases New computers are 2X as likely to be returned as refurbished Macs 26 states also mandated refurb computers for public schools & gov’t offices Why Apple Continues to DominateNo other tech company has been able to rule the market like Apple — for three important reasons #1: The Ecosystem Allows for easy integration among products Increases the visibility of other Apple products #2: The Retail Presence Allows customers to easily learn about new products Provides technical support and repairs damaged tech #3: Brand Loyalty Inspires trust and repeat purchases Grows the value of a single customer over a lifetime #4: Commitment To Refurbish & Recycle Ensures devices remain in use for as long as possible through upgrades like Improved battery life Easier screen replacements Network of 5,000 Authorized Service Providers Accept older devices for recycling Buy & sell refurbished devices